At Mailchimp, no business is too small, and no idea too big. Every product, service, and offering helps enable the dreams of countless hopeful brands — using understanding and uncomplicated smarts to ensure SMBs grow without compromise.
Winner - Graphite Pencil | 2021 D&AD Awards
Winner - Wood Pencil | 2021 D&AD Awards
Winner - Wood Pencil | 2021 D&AD Awards
Winner - Bronze Pencil | 2021 One Show Awards
Winner - Gold Cube | 2021 ADC Awards
Winner - Silver Cube | 2021 ADC Awards
… and a couple more
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Opera Australia needed to attract a new generation of theatre goers, without alienating their current, more traditional audience.
We discovered that both audiences were tired of opera's stodgy reputation. So we smashed expectations, creating a brand with an irreverent voice and expression that brought opera onto the modern stage.
Winner - Best of Show | 2013 Brand New Awards
Visit opera.org.au to explore more.
Telkomsel, the largest telco in Indonesia, wanted to put a future-forward face to their audience. We partnered with them to develop a Spotify competitor rooted in Indonesian culture and music.
Built from the ground up, through a comprehensive service design process, we developed a modern music hub that balances local love with the sounds of today.
Winner - Best Mobile App Platform | 2017 Digiday Signal Awards
Desperados – the world’s first beer mixed w/ tequila – has a rich heritage of supporting freedom of creative expression the world over. So, when we launched in Singapore, it was important that we told a story that delivered on both our creative and rebellious sides – and brought the brand to the people.
Born of a collaboration between a tight crew of Singaporean artists and technologists, the project sprayed light instead of paint across iconic buildings of the unpaintable city — turning street art into performance art.
Winner - Bronze Lion | 2017 Cannes Lion International Festival of Creativity
Sickness can be stressful for everyone. So we created Buddy Bear to help parents and soothe children.
Interactive, personalized and engaging — Buddy Bear entertains and distracts little ones from their sniffles, so mom and dad can safely administer the medicine they need.
In Singapore, we partnered with Tiger Beer and WWF to raise awareness that there are only 3,890 tigers left in the wild.
#3890Tigers - is a global digital campaign that uses art and creativity to increase awareness and inspire action against the greatest and most immediate threat to the species worldwide – illegal tiger trade.
We all know traditional stories have an arc -- with a beginning, middle and end -- but, ideally, a brand's story should have no end in sight.
In this article, I detail how an ambitious and emotional narrative can help guide a brand and open infinite opportunities for micro-stories to target audiences.
Read the full article here.
Royal Brunei was a traditional airline -- challenged by an increasingly non-traditional world.
Our solution -- remain authentic and tap into audiences seeking an airline experience built on timeless values. The voice was welcoming and service-oriented, with an expression founded in family, courtesy and joy.
Winner - Distinction | 2014 REBRAND Global 100
Visit flyroyalbrunei.com to explore more.
Kellogg's was in search of a way to communicate the goodness found in a single grain.
We developed a voice built on storytelling, designed to bring out the sun for all audiences and express that moment when morning turns to magic.
Over the course of two years, our team helped humanise the AT&T brand through language and design.
A rigorous discovery phase uncovered insights across various audiences. We tailored communications accordingly, introducing a more conversational tone that elevated human outcomes over functional features.
Launching the latest model of their most popular truck in Thailand, Toyota needed a name that carried momentum.
REVO communicated revitalization and revolution, announcing the return of a market-leading vehicle.
In an economic downturn, GE sought to reconnect with audiences by tapping into their blue-collar, hard-working side.
But imagination got lost along the way.
We worked with senior management to reassess their strategy, re-evaluate their messaging and reposition the brand -- so that they always deliver imagination at work.
Johnnie Walker Black needed to expand its reach in Thailand, all while abiding by strict alcohol advertising laws.
We launched a simple, digital campaign and microsite to invite audiences to a series of events unveiling a new, experimental side of the whiskey.
This global collection of luxury hotels and resorts needed a digital facelift.
For the Langham and Langham Place, a unique mix of classic and contemporary luxury came to life through elegant design and brand voice. For CORDIS hotels and resorts, we emphasised modernity and accessibility through video and story.
Visit langhamhotels.com and cordishotels.com to explore more.
Tiong Bahru is a truly unique, heritage neighbourhood in Singapore. Over time, its essence has become a refreshing blend of old and new -- where pioneer generations and new-school hipsters live side by side.
We created a voice for the neighbourhood mall -- inviting recent arrivals and heartland residents with energetic language, charming turns of phrase and friendly understanding.
With 20,000+ employees throughout the Philippines, 3,000 open positions at the bank, and 600 new employees per month, BDO needed to connect staff across branches -- across the nation.
We delivered an employee engagement plan with clear messages to rally employees around key pillars of innovation, service and community.